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RV 92 - Overcoming the B2B Tech Struggle with Go-to-Market Strategy | ForwardSlash Podcast

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How to Figure Out the Price of a Product Before Engaging With a Sales Rep

Companies are starting to make more moves and ungated product tours and things like that. Companies continue to have a pricing page and not show the fucking price. I guarantee you that a high percentage of your tier one account decision makers would say they want to know the price before they talk to your sales rep. That's as easy as it gets. Listen to customers and people have a million different objections to this. So we need to show value first.

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