Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)
Dec 10, 2019
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction
00:00 • 3min
What's the Number One Reason You Lose a Deal?
03:22 • 2min
What's the Difference Between Narrative and Descriptive Positioning?
04:55 • 2min
What Is the Problem Solution Approach?
07:02 • 2min
How Do You Measure Success in Positioning?
08:42 • 4min
What's the Best Way to Build a Story?
12:48 • 2min
How Do You Know if You've Been Successful?
14:39 • 3min
How to Defining the Old Game, New Game
17:11 • 6min
The Story Telling Elements
22:46 • 2min
The Third Piece of the Framework
24:45 • 2min
Getting Over Hurdles
27:09 • 2min
What's the Old Game?
29:26 • 2min
How Do You Talk to Your Customers?
31:14 • 5min
What Is the New Game?
36:25 • 3min
How to Get People to Talk Like They Would Nominally Speak
39:32 • 1min
What's the Old Game, New Game?
41:02 • 2min
Do You Have Any Other Sources of Customer Feedback?
43:29 • 5min
The Five Things You Want Is What Is the Change?
48:18 • 3min
Story Structure - What's the Winning?
51:06 • 2min
Everybody Hates Marketels Dot Com - Episode 2
53:07 • 2min