What's the Difference Between Narrative and Descriptive Positioning?

One company that stands out for me, i probably talk and write about them too much these days is certainly drift. You know, drift came into a very crowded market. They stepped back and said, hey, the way you're playing the game is no longer viable. Now they expect a conversation type inter face rather than a fill out form,. And so thay, theythey structure the whole thing from a kind of change on the demand side in what people are expecting.

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