Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How to Defining the Old Game, New Game

Feson lays out a framework that i use for aligning the team on the narrative. And in that framework, there's this kind of five pieces. The whole work, to me, is identifying what those pieces are. I do it that my process is kind of different depending on the size of the company and few other factors.

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