Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How Do You Talk to Your Customers?

Rit: Let's peat a typical client. Look the typical size of company, o status or nature of the company ad where you can actually e. Now give me a process or some sort of pointers that show this is how i go at it. Rit: I like to start with the leadership team as a group, and hear from them. Younow, what are the pieces of this story? What is this old game, new game? Ah, what are all these different pieces that we're talking about? And often the customers will give us literally the exact words that we wanto use.

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