Marathon Training Academy The Growth of the Running Industry
Aug 21, 2025
Christina Henderson, Director of The Running Event and recognized as one of the “25 Women to Watch” in the running industry, shares her insights on the booming running culture. She highlights key trends like localism, sustainability, and the rise of digital integration in retail. The discussion dives into the post-pandemic transformation of running, its impact on mental health, and the growing appeal of trail running. Christina also emphasizes the importance of community connection and proper running shoe fitting for newcomers.
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TRE Shapes The Running Industry
- The Running Event (TRE) gathers brands, retailers, media, and mission groups to shape the business side of running.
- TRE drives product innovation, retail buying, and industry learning through exhibits and education.
Culture Is Fueling Running Growth
- Running is growing because culture and lifestyle now embrace movement and community.
- The sport broadens its definition and attracts people who run for social and mental health reasons.
Why Running Gear Sales Are Rising
- Runners spend more because they buy for lifestyle and multiple specialized uses like daily, speed, and trail shoes.
- The market expands as apparel becomes everyday fashion, not just performance wear.
In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport. Brands today are focusing on: localism, sustainability, digital integration, and experiential retail. What does that mean for you as a consumer of running-related products and culture?
