The Growth of the Running Industry
Marathon Training Academy
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Running Towards Community and Sustainability
This chapter examines the trend of single adults engaging in group runs as a social alternative to nightlife, while also addressing the rising importance of sustainability within the running industry. It highlights the role of local running stores in fostering community, educating newcomers, and promoting inclusive experiences, especially for those new to the sport. Additionally, the discussion touches on innovative retail concepts and the significance of an upcoming running event in San Antonio.
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In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport. Brands today are focusing on: localism, sustainability, digital integration, and experiential retail. What does that mean for you as a consumer of running-related products and culture?
