The Growth of the Running Industry
Marathon Training Academy
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Running Through Challenges
This chapter captures a personal journey of overcoming challenges in a hill run, highlighting the joy of running in the rain and the thrill of completing tough terrains. It also features inspiring stories of record-breaking endurance athletes, a unique marathon runner in blue jeans, and the camaraderie surrounding an upcoming marathon event.
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In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport. Brands today are focusing on: localism, sustainability, digital integration, and experiential retail. What does that mean for you as a consumer of running-related products and culture?
