The Growth of the Running Industry
Marathon Training Academy
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Connecting the Running Community
This chapter explores the Running Event (TRE) as a vital hub for brands and retailers in the running industry, focusing on the importance of networking and education. It highlights how events like TRE foster collaboration and innovation, enhancing engagement with local communities and promoting a growing culture of running.
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In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport. Brands today are focusing on: localism, sustainability, digital integration, and experiential retail. What does that mean for you as a consumer of running-related products and culture?
