The Growth of the Running Industry
Marathon Training Academy
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The Expanding Landscape of Running: From Trails to Everyday Fashion
This chapter explores the surge in trail running within the context of a larger running boom, including the growth of road and lifestyle running. It highlights the rise of new brands targeting trail runners and how running apparel has evolved to blend style and comfort for everyday use.
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In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport. Brands today are focusing on: localism, sustainability, digital integration, and experiential retail. What does that mean for you as a consumer of running-related products and culture?
