The Growth of the Running Industry
Marathon Training Academy
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The Running Revolution: Gear, Health, and Community
This chapter examines the evolution of the running industry, focusing on the growing accessibility of running gear and the trend of apparel as everyday fashion. It highlights the benefits of joint health supplements for runners and the significance of community-driven initiatives that forge a deeper connection among runners.
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In this episode we speak with Christina Henderson about the current state of the running industry and trends that are bringing more people into the sport. Brands today are focusing on: localism, sustainability, digital integration, and experiential retail. What does that mean for you as a consumer of running-related products and culture?
