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The Birth of an Idea
- Herb Kelleher's client, Roland King, suggested replicating Pacific Southwest Airlines' intrastate model in Texas.
- This sparked the idea for Southwest Airlines.
The Value of Ignorance
- Herb Kelleher knew nothing about the airline industry when he started Southwest Airlines.
- He believed this lack of experience allowed him to approach the business with a fresh perspective.
Early Competition
- Existing airlines, Braniff, Continental, and Trans-Texas, fought Southwest's entry into the market.
- They used legal challenges to try to stifle competition.