How I Built This with Guy Raz

Southwest Airlines: Herb Kelleher

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Nov 21, 2016
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ANECDOTE

The Birth of an Idea

  • Herb Kelleher's client, Roland King, suggested replicating Pacific Southwest Airlines' intrastate model in Texas.
  • This sparked the idea for Southwest Airlines.
INSIGHT

The Value of Ignorance

  • Herb Kelleher knew nothing about the airline industry when he started Southwest Airlines.
  • He believed this lack of experience allowed him to approach the business with a fresh perspective.
ANECDOTE

Early Competition

  • Existing airlines, Braniff, Continental, and Trans-Texas, fought Southwest's entry into the market.
  • They used legal challenges to try to stifle competition.
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