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Southwest Airlines: Herb Kelleher

How I Built This with Guy Raz

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What Motivated You to Fight for Four Years to Launch Southwest Airlines?

I was idealistic about it because I figured if they can prevent Southwest Airlines from introducing what Southwest Airlines proposes to provide to the consumer, then that is a sign that the free enterprise system is failing. And another one was, of course, that it was very hot competition and I like to win. Did you ever get sad or depressed? I mean, how did you keep your spirits up? While Turkey helped. It may have provided a little boost. But frankly, my spirits just don't get down. I'll give you an example only. I had stress classes at Southwest Airlines years ago, many years ago, and they invited me to come over and speak. That was the last time

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