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Southwest Airlines: Herb Kelleher

How I Built This with Guy Raz

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Are Your Employees Unionized?

Other carriers like Branniff and Texas International were charging much, much higher fares. They had been under 40 years of federal government supervision through the CAB. And so that's how their fares got so high as compared to what we were doing since we weren't regulated by the C AB. Our low costs were not due to being a non-union carrier since we were more unionized than our competitors were.

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