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Southwest Airlines: Herb Kelleher

How I Built This with Guy Raz

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What Mistakes Did You Make When You Found Southwest Airlines?

I always turned down pay increases, bonus increases. I got the biggest kick out just to give an exemplar when I did a stock option deal in lieu of pay raises with their pilots. So they got Southwest Airlines stock options in lieu of a pay increase. I took no pay increase along with them. There was a, the head of an airline that was small than Southwest Airlines and on the verge of going out of business whose salary and bonus were three times what mine were at Southwest Airlines. It's like I've had too much wild turkey, you know, and fantasizing.

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