Business Wars Bacardi vs Pernod Ricard | The Liquor Lobby | 4
Jul 26, 2021
In a heated trade war, Bacardi blocks Pernod Ricard's rum imports with a U.S. embargo, igniting intense legal battles over the Havana Club trademark. As Cuba supports local copycat brands, the stakes rise dramatically. The podcast highlights the complexity of trademark laws, nationalization issues, and the intertwining of business with international politics. Unexpected allies emerge, reshaping the landscape of the liquor industry as both giants fight for supremacy. Tensions escalate as Cuba reclaims its cultural heritage, making for a gripping narrative.
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Bacardi's Trap
- Pernod Ricard sued Bacardi for trademark infringement after Bacardi shipped Havana Club rum from the Bahamas to Miami.
- This small shipment was enough to get Pernod Ricard into court, which was Bacardi's intention.
Political Pressure
- Senator Jesse Helms, backed by Bacardi, pressured Treasury Secretary Robert Rubin to leave the Havana Club trademark decision unchanged.
- Rubin ultimately agreed, giving Bacardi an advantage.
Trademark Law Testimony
- Bacardi's attorney, Ignacio Sanchez, testified before a House subcommittee, arguing for a change in trademark law.
- He suggested that companies unable to operate in their original location should still hold the trademark.
