Business Wars cover image

Bacardi vs Pernod Ricard | The Liquor Lobby | 4

Business Wars

00:00

Intro

Set in December 1996, this chapter highlights the contrasting festive ambiance in Washington, D.C. and the intense legal battle between Bacardi and Pernod Ricard over the Havana Club brand, focusing on attorney Ignacio Sanchez's urgent preparations for a critical presentation.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app