
Bacardi vs Pernod Ricard | The Liquor Lobby | 4
Business Wars
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Trademark Tensions and Cuban Determination
This chapter examines Cuba's bold stance in reclaiming the Havana Club rum trademark, framing it as a fight against perceived cultural theft. The discussion highlights the potential repercussions of a trademark ruling and the ongoing rivalry between Bacardi and Pernod Ricard.
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