Bacardi vs Pernod Ricard | The Liquor Lobby | 4
Business Wars
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Bacardi vs Pernod Ricard: A Legal Showdown
This chapter explores the fierce legal and political struggle between Bacardi and Pernod Ricard over Havana Club rum's trademark rights. It highlights Bacardi's tactics against American embargoes and Pernod Ricard's challenges, illustrating the intricate connections between law, business, and international diplomacy in the competitive spirits market.
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