Bacardi vs Pernod Ricard | The Liquor Lobby | 4
Business Wars
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Trademark Turmoil: The Havana Club Dispute
This chapter explores the intense legal conflict between Bacardi and Pernod Ricard over the trademark rights to Havana Club rum. It delves into the implications of U.S. trademark law and political influences on international business, as Congress becomes embroiled in the controversy.
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