Bacardi vs Pernod Ricard | The Liquor Lobby | 4
Business Wars
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Trademark Tensions: The Havana Club Debate
This chapter explores the contentious discussion surrounding trademark laws and Bacardi's claim to the Havana Club brand, reflecting on the historical implications of nationalization in Cuba. It also highlights the strategic political maneuvers behind Section 211 and the resulting fallout with Pernod Ricard.
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