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Bacardi vs Pernod Ricard | The Liquor Lobby | 4

Business Wars

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Lobbying and Legal Maneuvers in the Liquor Wars

This chapter delves into the intense legal conflict between Pernod Ricard and Bacardi, highlighting the role of political maneuvering and lobbying in shaping the case. As tensions rise, an unexpected ally emerges to support Pernod Ricard, foreshadowing a dramatic showdown.

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