Built to Sell Radio

Ep 492 Mastering the Deal: How Greg Alexander Got $162M for a 30-Person Firm—and What He’s Learned from Watching 50 Other Exits Up Close

10 snips
May 2, 2025
Greg Alexander, founder of Collective 54 and seller of his consulting firm SBI for $162 million, shares invaluable insights from his experience with over 50 service firm exits. He highlights the importance of productizing services and implementing recurring revenue models. Greg discusses the unique challenges boutique firms face and the significance of client diversification through strategic acquisitions. He also delves into valuation intricacies, emotional negotiation pitfalls, and the importance of building community connections post-exit.
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ANECDOTE

SBI's Strategic Pivot

  • Greg Alexander changed SBI's strategy after reading Built to Sell in 2011, turning it from a lifestyle business to a sellable asset.
  • They introduced recurring revenue through subscriptions and licensing, which increased EBITDA multiples significantly.
INSIGHT

AI's Dual Impact on Services

  • AI impacts services firms both positively and negatively, changing diligence processes and increasing demand for new capabilities.
  • Firms that show proof of AI integration in profit margins get ahead; some services gain significance due to AI.
ANECDOTE

AI Raises UX Firm Value

  • A member’s UX firm sold to a software engineering company needing better user experience, especially relevant in an AI world.
  • The buyer valued the UX capability highly as AI changes user interaction drastically.
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