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Masters in Business
Peter Atwater on Consumers’ Decision-Making Process
Nov 22, 2023
Peter Atwater, president of Financial Insyghts and an adjunct professor, discusses the correlation between car design and consumer sentiment, the impact of societal changes and political disenfranchisement, and the role of confidence in decision making. They also explore the influence of sentiment and mood on the market, meme stocks, and the importance of understanding others' thoughts and feelings in finance.
01:20:21
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Quick takeaways
- Confidence influences consumer decision-making, leading to impulsive choices and a focus on concrete options.
- Investor sentiment shifts from futuristic technologies to established companies during periods of declining confidence.
Deep dives
Preference for Me Here Now and Concrete Choices
When confidence is low, people tend to prioritize immediate concerns and personal needs. This leads to impulsive decision-making and a focus on tangible, concrete options. This is reflected in our preferences for instant gratification and convenient, on-demand services like Netflix, Amazon, and fast food delivery.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode