16min chapter

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Peter Atwater on Consumers’ Decision-Making Process

Masters in Business

CHAPTER

Sentiment and Confidence Levels in Decision-Making

Peter Atwater explores the role of sentiment and confidence levels in people's decision-making process, drawing insights from finance and societal events. The chapter discusses the impact of sentiment on trends, Atwater's experience in finance and asset-backed securities, and the challenges faced during the financial crisis.

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