7min chapter

Masters in Business cover image

Peter Atwater on Consumers’ Decision-Making Process

Masters in Business

CHAPTER

The Correlation Between Car Design and Consumer Sentiment

This chapter explores how the design features of cars can indicate consumer sentiment, with soft and round designs associated with low confidence and angular designs associated with high sentiment. It also discusses specific car models as indicators of the near future and luxury car brands as real-time indicators for the financial elite.

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