Peter Atwater on Consumers’ Decision-Making Process
Masters in Business
Political Disenfranchisement and Societal Changes
Discusses the fear and nervousness surrounding societal changes, particularly the demographic shifts in the US and the transition of power to younger, more progressive generations. Explores the roots of these concerns dating back to the civil rights and women's rights movements. Highlights the divisions between different groups and the impact of manufacturing job losses, as well as the exacerbation of divide due to the pandemic.
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