
Peter Atwater on Consumers’ Decision-Making Process
Masters in Business
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Building Complex Financial Structures: Efficiency and Confidence
This chapter explores the concept of building up complex financial structures like CDOs while removing elements for efficiency. It discusses the inverse relationship between confidence levels and scrutiny, highlighting how increased confidence leads to less focus. The chapter also touches on futuristic investing trends and the preference for certainty and familiar brands in consumer decision-making.
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