
Peter Atwater on Consumers’ Decision-Making Process
Masters in Business
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The Impact of Sentiment and Mood on the Market
This chapter explores how sentiment and mood can affect the market, referencing Benjamin Graham's quote about the market being a voting machine in the short run and a weighing machine in the long run. It also discusses the impulsive and emotional nature of investors during low-confidence periods and introduces two sponsors, Watson X Orchestrate and T-Mobile for Business.
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