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Peter Atwater on Consumers’ Decision-Making Process

Masters in Business

CHAPTER

The Impact of Sentiment and Mood on the Market

This chapter explores how sentiment and mood can affect the market, referencing Benjamin Graham's quote about the market being a voting machine in the short run and a weighing machine in the long run. It also discusses the impulsive and emotional nature of investors during low-confidence periods and introduces two sponsors, Watson X Orchestrate and T-Mobile for Business.

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