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Peter Atwater on Consumers’ Decision-Making Process

Masters in Business

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The Impact of Sentiment and Mood on the Market

This chapter explores how sentiment and mood can affect the market, referencing Benjamin Graham's quote about the market being a voting machine in the short run and a weighing machine in the long run. It also discusses the impulsive and emotional nature of investors during low-confidence periods and introduces two sponsors, Watson X Orchestrate and T-Mobile for Business.

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