
Peter Atwater on Consumers’ Decision-Making Process
Masters in Business
The Impact of Sentiment and Mood on the Market
This chapter explores how sentiment and mood can affect the market, referencing Benjamin Graham's quote about the market being a voting machine in the short run and a weighing machine in the long run. It also discusses the impulsive and emotional nature of investors during low-confidence periods and introduces two sponsors, Watson X Orchestrate and T-Mobile for Business.
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