16min chapter

Masters in Business cover image

Peter Atwater on Consumers’ Decision-Making Process

Masters in Business

CHAPTER

The Role of Confidence in Decision Making

They discuss the importance of confidence in human decision making and how it impacts the economy. They emphasize the relationship between confidence, certainty, and control, and how uncertainty leads to stress and exhaustion. They argue that confidence plays a significant role in shaping our decisions and perception of the world.

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