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2min chapter
Peter Atwater on Consumers’ Decision-Making Process
Masters in Business
Impact of Stories and Feelings on Consumer Behavior
This chapter explores how political events, such as the Arab Spring, can impact consumer sentiment and emotions, discussing the relationship between confidence, vulnerability, and changes in behavior. It also features ads for IBM's Watson X and Coriant, showcasing the advantages of AI in business and wealth management services.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode