The Growth Hub Podcast

Caroline Guo - Head of Growth at HashiCorp - How To 2X Pipeline & User Acquisition In 1.5 Years

Aug 14, 2021

36:02

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Episode notes

Introduction

2min

How to 2X Pipeline and User Acquisition in Just One and a Half Years

4min

How I Built a Core Marketing Engine for HashiCorp

4min

How to Build an Effective Go-to-Market Model

5min

The HashiCorp Go-to-Market Model

3min

How HashiCorp Built Out the SaaS Segment of Its Business

2min

HEXCORE's Core Product Trios Drive Decisions

4min

How to Effectively Work Across the Different Parts of a SaaS Funnel

3min

How Hashikr Doubled Its User Acquisition and Pipeline

3min

10.

The Importance of Diversity in the Workplace

2min

11.

How to Be a Successful Entrepreneur

3min

Caroline Guo is Head of Growth at HashiCorp and in this episode we’re talking about how to 2X pipeline and user acquisition in just 1.5 years. Caroline joined HashiCorp just over three years ago to build, hire, and lead the growth team, and in this episode she covers: - How HashiCorp has grown its growth team - How to build effective go to market models - How Caroline and her team built out HashiCorp’s entire SaaS business segment - How her team operates across the entire funnel from acquisition & activation to monetization & retention - The main factors that enabled their growth team to double pipeline and user acquisition - The importance of diversity within hiring, your team, and the workplace Links HashiCorp >>https://www.hashicorp.com/ Getting To Yes >> https://www.goodreads.com/book/show/313605.Getting_to_Yes --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

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