Caroline Guo - Head of Growth at HashiCorp - How To 2X Pipeline & User Acquisition In 1.5 Years
The Growth Hub Podcast
How to Effectively Work Across the Different Parts of a SaaS Funnel
It's one of those things where you can never just focus on one part of the SaaS funnel or the user lifecycle. All of the areas are important and if you forego investments in one, it will probably impact the subsequent parts of the funnel. But I think maybe another way of looking at it is sort of depending on the maturity of the product, you could probably layer in some form of a chronological focus. And also tying this back into the growth engine and the growth marketing engine, if you build a strong and robust enough engine to begin with, a lot of these things can probably just be running in the background.
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