Caroline Guo - Head of Growth at HashiCorp - How To 2X Pipeline & User Acquisition In 1.5 Years
The Growth Hub Podcast
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How to Build an Effective Go-to-Market Model
One thing that helped you achieve those pipeline and user acquisition results was adopting and implementing effective go-to-market models. So talk us through, how do you build out an effective go- to-market model? Yeah, so I come from a background in technology consulting and product management. What are the core business models that we operate in? And then what are the associated user, prospect, and customer journeys related to those models? Each of those models have very unique journeys and they're all different with different types of personas.
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