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Caroline Guo - Head of Growth at HashiCorp - How To 2X Pipeline & User Acquisition In 1.5 Years
The Growth Hub Podcast
How to 2X Pipeline and User Acquisition in Just One and a Half Years
HashiCorp has grown from less than 300 to 1,400 employees in just one and a half years. The company had no form of marketing engine for the first three or four months that I was at Hashikorp. HashiCorp as a whole is an open source company first. So our co-founders built a ton of really great open source products which picked up a ton of traction with practitioners.
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