Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 2min
Vacationing in the Caribbean
02:05 • 2min
What Are Your Favorite Places in the Caribbean?
04:06 • 5min
What It's Been Like Working in an Agency?
09:10 • 2min
What Do People Get Wrong When They Talk About Brand?
11:18 • 2min
What Touch Points Do You Think Destinations Are Lacking On?
13:17 • 2min
Is Your Brand Awareness Affecting Your Destination?
15:41 • 2min
Branding Your Destination
17:37 • 2min
Destination Marketing - What's the Difference Between Non Tourism Branding and Tourism Brand?
19:16 • 3min
Destination Marketing - Is There a Difference?
21:56 • 3min
Features Versus Benefits
24:30 • 3min
How to Communicate a Functional Benefit on Your Podcast
27:05 • 2min
What's Your Target Audience Really Wanting to Know?
28:43 • 2min
Do You Know Where You Can Make More Money?
30:39 • 3min
Are You Delivering on Your Brand Promise?
33:15 • 3min
Destination Marketing Podcast
35:55 • 3min