178: Building Brands for Destinations with Justin Flack
Destination Marketing Podcast
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Branding Your Destination
Bryce Canyon has branded themselves as the most recognizable asset within their destination, Bryce canyon country. I think it's a brilliant thing done, and i think that's where destinations need to be thinking, is, ok, yes, we've been designated as the thing, but what does the visitor see us as? Right? Right? And i think im i think that decision that you just talked about, where they had to make a decision to become known as the brand name versus the county name."
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