178: Building Brands for Destinations with Justin Flack
Destination Marketing Podcast
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Do You Know Where You Can Make More Money?
Disney does it really well because they know that their fans are a colt following. They don't have to do much to make their brand be positive, other than deliver on something that we call the quorescence. As long as they're delivering on that, they will always do really well. It's when they start to deviate away from that personality that they built and en in providing the magic, that they really suffer. And you're seeing that right now with disney, where the focuss has turned away from making things a the experiences a as engulfing or immersive, as they have in the past. I think every organization ought to do that. Every brand ought to figure out
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