178: Building Brands for Destinations with Justin Flack
Destination Marketing Podcast
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Features Versus Benefits
Yen: A lot of times people get really emotionally attached to their features and think at they are benefits, right? Like an amusement park, the benefit to the visitor when they come is the wonderful time they have with their family or memories they create. So justin taught me a term called functional benefits, which is a really fancy way, at least in my interpretation, to say a really, really important feature rigt. And that, i think that ittt has helped some clients feel a little bit more warm and fuzzy about the difference be features and benefits. Yes, absolutely somebody who's doing that really well right now. They're in the process of gearing this up,. When you
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