178: Building Brands for Destinations with Justin Flack
Destination Marketing Podcast
00:00
Is Your Brand Awareness Affecting Your Destination?
There is a fine balance that we need to walk between moving people down a funnel and brand awareness. You can't just say, well, hullo, we're here. And you know that because we just served you 34 digit lads. You need to help nurture them to know who you are. I think a great example of that would be garfield county, utah. There's not a soul that i've ever heard of that books a trip because they want to go to garfield county utah. They want to goto bryce canyon. It was not until i started working for you that i realized that bryce canyon was in garfield countyad in a common issue
Transcript
Play full episode
