What's Your Target Audience Really Wanting to Know?

"When you connect with someone on the next level, the benefit level, the emotional level, that's where the actual money is made," says Aslutte. "Most destinations, you could put a colage of pictures on their ads, and unless you had the logo there, you wouldn't know which destination it was", he adds. 'You bring me back to something earlier. You asked me about what our destinations not doing that they could do better at'

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