178: Building Brands for Destinations with Justin Flack
Destination Marketing Podcast
00:00
Are You Delivering on Your Brand Promise?
Juston Welle: I was really blown away by bellview. Do you know if you're delivering on your brand promise? You've got all these messages out there as a destination right now. And then you can always say, are we delivering on that, or are we not? By knowing if you've stepped outside of those boundaries. That's one of the most cliche things to say. If you don't like something, that's ok. But if you're going to challenge whether it's on or off brand, you've got to have barriers to be able to prove that it's outside of so we're building out play books for people and brands.
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