2Bobs—with David C. Baker and Blair Enns

What Leverage Do You Have With Client Contracts and MSAs?

Jan 1, 2020
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Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
The Difference Between a Contract and a Proposal
01:45 • 2min
3
How to Write a Proposal
03:27 • 2min
4
How to Get Excited About Closing a New Client
05:25 • 3min
5
The Advantages of Price Anchoring
08:16 • 2min
6
How to Anchor High Pricing in an NDA
09:54 • 2min
7
The Importance of a Good Agreement
11:55 • 2min
8
The Art of Creative Entrepreneurship
14:12 • 2min
9
The Disheartening Effect of Marketing and Procurement on the Quality of Marketing
16:00 • 4min
10
How to Negotiate With a Small Business
20:09 • 4min
11
The Importance of Investing in the Sale
24:34 • 5min
12
The Importance of Courage in Business
29:20 • 2min