What Leverage Do You Have With Client Contracts and MSAs?
2Bobs—with David C. Baker and Blair Enns
00:00
The Advantages of Price Anchoring
The anchoring effect is the idea that the first piece of information on this subject is likely to skew the final decision. So when it comes to price anchoring, it simply means you put the big numbers forward first. If you don't anchor high, your client will anchor low. You should see yourself as in a race to get your form of documentation before they do.
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