How to Anchor High Pricing in an NDA

The anchoring effect says that starting point, the point at which you start, that's going to affect the outcome. And it's far more powerful if you are starting from your beginning position. The same thing goes with NDA's. There's some standard contracts that you should have, and those contracts should be favorable to you because your default assumption should be the client is going to open with a piece of paper that's entirely skewed to them.