The Business of Content with Simon Owens

Has City Cast invented a new model for delivering local news?

May 3, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The Synergies Between a Local Podcast and a Newsletter
01:40 • 2min
3
How to Scale Up a Local Podcast Network
03:45 • 3min
4
How Axios DC Can Attract National Advertisers
06:39 • 3min
5
How to Build an Audience in Public Media
09:11 • 3min
6
How to Launch a New CityCast Newsletter
11:48 • 3min
7
How to Create a Successful City Newsletter
14:31 • 2min
8
How to Hire Season Journalists and Original Reporters
16:27 • 3min
9
How to Grow Your Audience
19:22 • 2min
10
How to Promote Your Podcast and Newsletter
21:06 • 2min
11
The Director of Newsletters at City Cast
23:08 • 2min
12
How CityCast's Newsletter Format Has Changed Over the Years
24:54 • 3min
13
Crowdsourcing for News Tips
27:38 • 2min
14
CityCast's Business Plan for 2023
30:05 • 2min
15
How to Scale Your Ad Offerings
31:44 • 2min
16
The Importance of Local Ads
33:38 • 2min
17
How to Broaden Your Coverage Pool in Cities
35:22 • 2min
18
The Future of Local Newsrooms
37:40 • 1min
19
How to Maximize Revenue of Your Newsletter and Podcast
39:09 • 2min
20
How Citycast Is Moving to Online Content
41:05 • 2min