Has City Cast invented a new model for delivering local news?
The Business of Content with Simon Owens
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Introduction
CityCast is a local news network that's pairing newsletters with podcasts. Founded by former slate editor David Plots, CityCast has a unique model in which it simultaneously launches both a daily newsletter and podcasts in each city it covers. We discussed the company's playbook for launching in new cities, how it creates synergies between its podcasts and newsletters, and its approach to gathering local news.
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