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Has City Cast invented a new model for delivering local news?
The Long Story with Simon Owens
How to Build an Audience in Public Media
Running a national email, you know, department for a big nonprofit provided me the right mix of skills to merge those two things together. What we did find success with was pulling out basically like a curated edition of our Daily Talk Show and highlighting why you might want to break your normal routine and listen to this. We saw people who came in via the newsletter and then found the podcast that we were basing it off of and started subscribing to it that way. There's no magic bullet. But I did see that there is appetite for discovering really great audio content via email.
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