Has City Cast invented a new model for delivering local news?
The Business of Content with Simon Owens
00:00
How to Grow Your Audience
Powell: We have primarily focused on like paid social ads. So Facebook, Instagram, to a lesser extent, Twitter. And we're also getting out. We just did an event in Salt Lake City where we rounded up a bunch of people at a bar and introduced them to the show and the newsletter. It is something we have on the radar in the future as we grow out our revenue models. But for now we're using it primarily as like a marketing tool just to help drive awareness"
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