
Has City Cast invented a new model for delivering local news?
The Business of Content with Simon Owens
00:00
How to Promote Your Podcast and Newsletter
CNN's John Sutter talks about cross promotions between the newsletter and podcast. He says they're complimentary but not repetitive, like an interview with a local rock legend in Portland is one thing; then next day he runs segment on historical Portland venues. "We do some just general coordination" to make sure people get full picture of what's being covered, Sutter says.
Transcript
Play full episode