The Business of Content with Simon Owens cover image

Has City Cast invented a new model for delivering local news?

The Business of Content with Simon Owens

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How to Promote Your Podcast and Newsletter

CNN's John Sutter talks about cross promotions between the newsletter and podcast. He says they're complimentary but not repetitive, like an interview with a local rock legend in Portland is one thing; then next day he runs segment on historical Portland venues. "We do some just general coordination" to make sure people get full picture of what's being covered, Sutter says.

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